If you own an Amazon Fire TV or the new Echo Show, you may no longer be able to access YouTube.

As a result of the feud between Amazon and Google, owners of Amazon’s Fire TV streaming device and Echo Show smart speaker will lose access to YouTube.

On Tuesday, Google shut down its video service on Amazon’s touchscreen-enabled smart speaker and plans to stop supporting YouTube on the Fire TV by Jan. 1.

The reasons behind this decision are as follows;

1.   Both companies sell smart speakers that directly compete against each other.

2.   Both offer popular cloud services to businesses: Google Cloud and Amazon Web Services.

3.   Both are conducting business in online advertising. (Amazon has recently been making a heavy push into online advertising which is an area Google has dominated for years.)

Competition forces companies to make decisions that may sometimes work in the favor of consumers and sometimes it is the other way around.  In this case it all depends on if you are a using an Amazon or Google product.

"If you can find a PS3 anywhere in North America that's been on shelves for more than five minutes, I'll give you 1,200 bucks for it." -- SCEA President Jack Tretton

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