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Facebook already has tons of data about their subscribers. Now they plan to detect your emotions.

In a patent filed recently, Facebook could use your webcam, laptop or smartphone to take photos of you while you are using Facebook and use those pictures to determine your emotions.  I would imagine that this type of information could be used in many ways to target appropriate products to the individual.

Using this system, Facebook could potentially, filter products and services to you based on how you are perceived in the photos that their new system takes.  For example, if you like what you are viewing, then more of that content could be channeled to you. Also if you display like what you are seeing on your screen, then less of that content is shown.

According to International Business Times, Facebook has looked into this type of option before. Here is a direct quote from an IBT article. “Facebook reportedly has investigated higher-detail ways of understanding its users’ emotions. Earlier this year, Facebook came under fire for a program that tracks the emotional states of teenage users through their posts and comments. Facebook then subsequently used this information to target these users with specific ads.”

See the whole article here.

Source: IBT





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